When we think of going to the movies, what's one thing that always comes to mind? Popcorn. The irresistible aroma of fresh, buttery popcorn is synonymous with the cinema experience, and for good reason.
Popcorn has been a staple snack in movie theaters for over a century, and it's not just a tasty treat - it's a powerful tool that draws people in and enhances the movie-going experience.
Studies have shown that the smell of popcorn alone can trigger positive emotions and memories associated with going to the movies.
At Empire KSA, we understand the power of popcorn, and we want to leverage that to create a campaign that will draw people to the movies.
Our creative concept centers around the idea that popcorn is more than just a snack - it's an essential part of the movie-watching experience. We will also add a local, culturally relevant flair to the campaign to make it more relatable.
The campaign aims to create excitement and drive foot traffic by leveraging the popularity of empire cinemas while introducing its refill popcorn through the charm of Nayef character. Empire will offer its snacks as an incentive to excite people in Saudi to join its cinemas.
Overall, the "Hurry up for the Popcorn with Nayef" campaign will create excitement and buzz.
The various components of the campaign will be adapted for different platforms (digital and on ground) to ensure maximum reach and engagement.
Teaser Ad
Revealer Ad
